3 years ago we were missing something. We imagined a more fluid approach to design. A form of total creation from brief to market. We saw the world ever more connected and wanted to embrace positivity. We imagined products born from supernatural daydreams where everything is possible. But can we write our own story?Read More
First we had to go off the beaten track and break free from the Italian design establishment. Empowering our own independence. But who is going to trust us? What do we need to learn? How do we find the right artisans for our projects?
So we began as always by designing, but we needed a product that would unite our passion, both intuitive and rational.
We chose lighting due to the surprise of the immaterial, the multisensorial object that can become magical.
And straight into the exhibition with 2 weeks to develop the LED light bulb because we had to dip future into the heritage of Murano glass blowing.
In this process we have learnt that we must explore our individual talents without boundaries. It is necessary to evolve and not repeat the same design cycles of the last 50 years. Today we have many routes to market and methods to express ourselves as designers.
We are finally independent, exploring new territories, creating connections that promote human dialogue and expertise, one light at a time.
The minimal exterior hides an internal architecture manufactured with clockwork precision for extreme LED cooling.
The SoftSpot LED warm white bulb emits 75% light downwards for focused direct lighting and 25% upwards for low indirect lighting. The result is a soft interior atmosphere from a pure form.
The SoftSpot lamp is 100% designed and custom-made from the ceiling plate to the LED bulb. The single internal wheel component fuses together heat-sink, socket and cable block functions whilst allowing light to pass through.
Proprietary LED Source
9W 2700K 500mA